Whatever your crazy business idea, launch it.
I truly believe each and every one of us has something valuable to offer each other. Whether it’s dog walking, personal finance lessons or job coaching, we each have the power to enrich the lives of those around us - and make money doing it.
If you’ve been on the fence about starting a business, there’s really no better time to dip your toes in the water.
All you need is to invest a little time. Start now.
The beauty of the internet means that you don’t need a ton of startup capital in order to get your idea off the ground. There are many website builders that offer free version for you to mock up a website, with low-cost ‘all-in’ options (that include hosting, custom domain and builder) for when you’re ready to go live.
Social media continues to be a great way to reach your audience for free, you just have to invest a little elbow grease. If you have money to spend on advertising, go for it - you’ll need to spend a little to really refine your audience segments anyway and get the hang of it. But if you don’t have ad budget, you just need to spend a little more time with each of your preferred channels and doing cold outreach 1:1. Like, comment and DM your prospects as many times a day as you can.
A reminder, also, that time is a non-renewable resource. The longer you wait to launch your idea, the longer it’ll take to grow it. Last year I bought a domain with the intention of building out an awesome website to teach networking skills to introverts, but I didn’t.
For an entire year I agonized about content, marketing strategies, audience segmentation and more. Suddenly a year had gone by and I published nothing, nadda, ZERO pieces of content. I owned a site that never saw the light of day because I paralyzed myself.
Don’t waste it humming and hawing about all the things you still need in order to launch your business. Start with something, learn, adapt and grow. Do it now.
Build the solution you, yourself, need.
Ever come up with an idea and think to yourself ‘I can’t believe nobody’s thought of this before.’ If there’s a product or service that you would pay money for and nobody (or not many) are offering it, build it yourself.
For me personally, there are a number of fun problems I’d love to solve (and maybe one day will) like plus-sized fashion for men and alternative beard oil scents that don’t all smell like lumberjacks.
You are the best barometer of whether something may be a good fit and you should trust your gut. Of course, start small and with manageable funding so that you don’t waste too much time and money on an idea that may not be successful, but if you’d buy it, there’s a solid chance that someone else would too.
Which leads to the next point…
At least 1,000 people will buy what you sell.
The internet is a beautiful invention in that it has successfully given you access to human beings all over the world. We can share ideas, create groups around areas of interest and meaningfully engage each other in real-time. What this means is that your business now has a pool of potential customers far larger than your local retail store.
Kevin Kelly wrote an article with the idea that there are at least 1,000 people on the planet that will buy what you sell. Whatever your creative and beautifully unique idea, there are people who are interested in it.
So, hypothetically, if you wanted to make fitness tracking bracelets for household pets, there are likely 1,000 people around the world who would buy them - and if you can get each of them to pay you $100 every year for your product, you will have successfully built yourself a six-figure revenue stream.
Don’t give up.
This is where you have to get bullish about your idea and grind it out each day. There will be good days and bad days, but little by little, it’ll all be worth it.